Live Betting Impulse Decisions: Why You Bet Differently In-Game
Research shows live betting decisions happen 3-5x faster than pre-game bets. Here's why you make worse choices during games and how sportsbooks exploit it.
9 min read
2 articles
Research shows live betting decisions happen 3-5x faster than pre-game bets. Here's why you make worse choices during games and how sportsbooks exploit it.
Live betting now drives 40%+ of sportsbook revenue. Here's why in-game wagers create faster addiction cycles and higher losses than pre-game betting.